MPs are set to call for a ban on payday lender adverts during kids’ TV programmes in an MPs’ report due to be released on Friday.
The Business, Innovation and Skills Select Committee will also call for an Ofcom review of using cartoon-like characters in ads, which may appeal more to children.
The report is not expected to call for a complete advertising ban though, Sky News reports, just for a ban on specific programme slots.
The report will come after expert claims last month that payday lenders “groom” children.
Research from MoneySavingExpert.com last month found that one in three children aged under 10 were able to repeat a payday lender’s advert slogan.
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