Home Business News Majestic wine chain reassures customers that their shelves ‘will remain full’ for Christmas

Majestic wine chain reassures customers that their shelves ‘will remain full’ for Christmas

by LLB Reporter
26th Nov 21 10:33 am

Following a warning that there could be a shortage of wine and other alcoholic items this Christmas, Majestic has reassured their customers that the shelves “will remain full” this festive season.

This comes as the Wine and Spirits Trade Association (WSTA) wrote to the Transport Secretary Grant Shapps warning that companies are struggling to get drinks due to the HGV driver shortage.

Majestic Wine chief executive John Colley said, “As the UKs largest wine specialist we have had the ability to bring in over 20% more stock than last year. That includes over 1.8 million bottles of wine which are now in three additional warehouses – held ahead of the crucial festive period.

“This Christmas may be the year we see other regions rise in prominence in the face of shortages in certain areas. For instance, we are anticipating record South African and English sparkling sales, in place of New Zealand and Champagne respectively.

“With the extra stock we are bringing in, and the focus on intuitive sourcing from up-and-coming regions, we are confident this will mean, at Majestic at least, our shelves will remain full. It might also be the year our customers discover a host of new regions and wines we are sure they will love.”

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