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Glofox raises $10m for US expansion

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Glofox, the only management platform specifically tailored to the needs of boutique fitness studio owners and their members, today announces the closing of a $10M Series A. The funding round was led by Octopus Ventures, with additional investment from Partech, Notion Capital and Tribal VC.

Glofox will use this investment to continue its expansion efforts in the US, continuing to build out its Los Angeles HQ, as well as allocating these new funds to product, developing additional innovative solutions for the enterprise/franchise market. The company will also use the funds to increase marketing efforts and fill key leadership positions.

Glofox enables boutique fitness studio owners to create and maintain authentic relationships with their members at every phase of the life cycle and at scale, whether they own one studio or 1,000.

The software’s intuitive interface and complete package of features benefits a rapidly increasing roster of independent studios and large fitness franchises across 43 countries, with 10m classes booked through the platform each year, and growing. With Glofox, boutique gym owners including F45 Training, Elite Bodyworks, Fit 7/8, 9Round, Switch Playground, etc are able to more easily schedule classes, manage memberships and leads, and run their business.

Marieke Christmann of Octopus Ventures said, “Glofox enables fitness entrepreneurs to run their businesses successfully and efficiently so they can focus on their passion: to help their customers get fit and stay healthy. At the moment boutique gyms have to battle with a number of not-for-purpose and isolated applications; with Glofox, boutique gyms can manage key business functions and provide a premium customer experience seamlessly.

“While traditional membership gyms are growing at 5%, the boutique market is up 25%, which gives us confidence that the team can transform this start-up into a large software player. We are excited to welcome Glofoxto the Octopus portfolio and be part of this brilliant team’s journey.”

The speed and agility of Glofox’s product roadmap and customer service offers a unique advantage to both independent, small boutique fitness studios, and larger, global franchise operations. Glofox makes onboarding and supporting franchisees simple and uniform, while also aiding the success of each unique location. Glofox empowers boutique fitness owners at all levels to gain critical insights into what members want and need, streamlining administrative processes while attracting and retaining members.

Glofoxfounder and CEO Conor O’Loughlin said, “The fundraise is a really exciting step for the company.

“We’ve spent years optimizing Glofoxfor boutique gym owners, and we’re planning to use the funding to ensure Glofox can scale with our partners as they grow their business, while continually offering the features they need to maintain authentic relationships with customers.”




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