The London based drinks giant Diageo who are behind Guinness have announced that following soaring sales for the stout they will open a new £73m microbrewery in central London next year.
Dayalan Nayager, managing director of Diageo GB will open the new brewery at the Old Brewer’s Yard in Covent Garden in the Autumn of 2023 which is a sign of strength for the brand.
Nayager said, “We’re excited to create a new home for Guinness in the heart of London.
“Guinness at Old Brewer’s Yard’ will strengthen London’s hospitality community and be a must-visit destination for thousands of visitors to enjoy.”
He told the PA news agency that Guinness has had a 30% jump in sales as it was boosted by the reopening of hospitality following lockdown periods.
Nayager added, “The brand is in very strong health, the strongest it’s been for a number of years.
“Over a number of years we’ve seen a really strong trend and it’s particularly noticeable at the moment.
“The brand is hugely successful in London so it makes complete sense for us to have this physical presence in the city.”