Deliveroo moves into restaurant bookings in push beyond takeaway delivery

Deliveroo customers will soon be able to book restaurant tables directly in the app as the food delivery platform expands beyond its core takeaway business.

The company, acquired by DoorDash for £2.9 billion last year, said it would launch “Deliveroo Reservations” in London on Thursday, with plans to expand the service across the UK later this year.

The feature will initially allow users to book tables at hundreds of London restaurants, including Dishoom, Dove, Hide, Kricket, Barrafina and Kolae, marking a significant broadening of the platform’s offering.

The move follows DoorDash’s acquisition of restaurant booking platform SevenRooms for around $900 million (£700 million), with Deliveroo now integrating its technology into its own app.

DoorDash has already begun rolling out restaurant reservations in the US, as part of a wider strategy to turn food delivery platforms into broader hospitality ecosystems rather than purely logistics services.

Deliveroo said the expansion reflects its ambition to grow beyond food delivery in the UK and strengthen user engagement by offering a wider range of dining-related services in a single platform.

The launch begins in London, but the company said it intends to scale the service nationally as it builds out its partnerships with restaurants and booking infrastructure.

Suzy McClintock, vice president for consumer and new verticals at Deliveroo, said: “This launch is about supporting restaurants to grow in new ways.

“Whether it’s a Deliveroo order or a reservation in store, we want to drive discovery, demand and revenue across every channel.

“By fully integrating SevenRooms into the Deliveroo app, we’re giving restaurants access to new customers and giving diners an easier way to discover and book some of London’s best tables – all in one place.”

Joel Montaniel, vice president and co-founder of SevenRooms, said: “Restaurants thrive on the relationships they build with their guests.

“Bringing reservations into the Deliveroo app gives London restaurants a new way to connect with diners and grow, while making it easy for consumers to discover and book great restaurants.”