British luxury brand Burberry has reportedly destroyed more than £28m worth of its fashion and cosmetic products over the past year, its annual report states.
Consumer sources have told The Times that the reason behind this drastic measure was to stop products from ending up on the “grey market”.
While this practice is common across the retail industry, Burberry has been drawing flak as it has reportedly destroyed more than £90m of its products over the past five years. The value of Burberry’s waste has gone up 50 per cent in two years and almost six times greater than in 2013.
The upmarket brand has defended its action by saying that: “Burberry has careful processes in place to minimise the amount of excess stock we produce. On the occasions when disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste.”
It also clarified that the energy generated from burning its products was captured, making it environmentally friendly.