Over the past decade, the gambling sphere has blown up in a big way, particularly its online side, which is now estimated to potentially pull in up to $146 billion in revenues by 2030. The wide availability of online/land-based casinos and games of chance becoming less taboo than ever has gotten many concerned about problem gambling rates potentially skyrocketing. That is why many top review hubs decided to spotlight why people must take these pastimes more seriously. For example, OnlineUnitedStatesCasinos highlights these three programs as examples to follow in the industry, which we shall detail in depth below.
Caesars’ Entertainment responsible gambling program
Caesars Entertainment, formerly Eldorado Resorts, is one of North America’s top land-based casino operators. It manages over fifty properties, including Caesars Palace, the LINQ, the Flamingo, Bally’s Atlantic City, and Harrah’s Atlantic City.
This corporation employs over fifty thousand people and generates annual revenues of $11.5 billion. What all of its brick-and-mortar establishments have in common is that they participate in this company’s responsible gambling program, which is one of the most developed ones the sector has ever seen. Scholars such as Henry Lesieur, William Eadington, and Julian Taber, all leading academics in pathological gambling, supplied their expert insights into its creation when it began to be formed in the 1980s. Renowned clinicians like Dr. Carl Braunlich and Dr. Robert Ladouceur also contributed, laying the foundation for Caesars to offer gaming services that allow customers to play but not put their mental health and livelihood on the line.
Caesars uses evidence-based data to educate employees on how to handle clients with care, using approaches crafted over the years and with analysis of existing research and best sector practices. Each staff member working for Caesars Entertainment undergoes specific training based on their role. That system bears the name Operation Bet Smart. The company also helped fund the first US gambling disorder hotline, and it has a self-restriction system where gamblers can opt-in, which makes them ineligible to receive marketing materials related to the Caesars brand.
Employees at Caesar Casinos can enter customers into RG Log software, from where they track persons they have deemed as betting more than they should and then exclude them from slot play on their gaming floors. A person excluded from one Caesars venue cannot gamble at any other under this company’s banner, and Caesars was the first US operator to implement such nationwide bans.
British Columbia Lottery Corporation responsible gambling system
The British Columbia Lottery Corporation, better known under its acronym BCLC, is a Canadian Crown corporation that controls various legal gaming products in the westernmost province of the Great White North. It was funded in 1985, and its yearly revenues surpassed $1.6 billion. It manages thirty-six casinos across the province, including the famed Internet casino PlayNow. PlayNow offers classic random number generator-powered software games and live dealer ones that deliver a gaming experience similar to what gamblers can get at physical floors.
One of the biggest feathers in BCLC’s hat is its GameSense system, accessible over the Internet and at all community gaming centers, casinos, and lottery outlets the BCLC operators. It supplies invaluable resources that go a long way in educating people interested in games of chance and sports betting, how these activities work, the odds of attaining prizes, and more. The program also has a GameSense Advisor service, where professionals can aid gamblers in making more informed decisions on how to approach gambling hobbies.
Game Break is yet another aspect of GameSense, and it lets gamblers voluntarily take a break from playing/betting at any BCLC online hubs and brick-and-mortar facilities. Those who implement such a self-exclusion ban can choose six months, one year, two years, or three years, and once they register for Game Break, their PlayNow account automatically gets closed. They can activate such a break by calling 1-866-815-0222, via the GameSense website, through the live chat window, or by speaking to a GameSense employee between 7 AM and midnight PST.
Viejas Casino & Resort’s approach to responsible gambling
Moving away from massive corporations, we now focus on a Native American gaming resort owned by the Viejas Band of Kumeyaay Indians, found on 5000 Willows Road in Alpine, California. Constructed in 1991 as a bingo room, this spot got a major facelift in 2006, adding a casino section. A year later, it added a second casino and hotel, and in 2013 and 2015, it underwent a sizeable renovation to now feature a one hundred and thirty thousand gaming floor.
In 2017, this complex got the honor of being the initial California gambling establishment to get certified as a responsible gambling facility. It was bestowed this title for having 75% of its employees go through courses that would help them spot customers who are problem gamblers. The training involved steps on how they should go about helping these individuals. Viejas’ Responsible Gaming Program, now certified by the CALPG, has been in place since 1999, and the resort has an intervention team active on every shift. Staff members have undergone sixty hours of training in helping problem gamblers. The management of this complex goes to great lengths to promote responsible gaming. They direct customers to support groups and permanently ban those identified as addicts from their casinos’ premises.
About the author
Sadonna is a casino content creator who puts her experiences as a former professional poker player and casino bettor into her articles.
For nearly two decades, she has followed the gambling industry in the United States and abroad, keeping up with current trends and interesting news.
She is passionate about writing and loves using her creativity to provide insight into the most interesting aspects of the casino world.
She still loves playing Texas Hold’em and video poker in her spare time.
Please play responsibly. For more information and advice visit https://www.begambleaware.org
Content is not intended for an audience under 18 years of age





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