Home Business News The UK’s second largest supermarket chain cuts food prices amid the cost of living crisis

The UK’s second largest supermarket chain cuts food prices amid the cost of living crisis

by LLB Reporter
15th Jun 22 2:52 pm

The UK’s second largest supermarket have invested more money into their campaign to offer customers cuts in food prices amid the cost of living crisis.

Sainsbury’s have launched a campaign to match the prices of Aldi which covers around 250 products and have shaken up the promotion to cover its 20 most popular product lines.

This comes as shoppers across the UK are being hit with rising inflation which hit a 40-year high of 9% in April, whilst food and drink inflation rose to 6.8%, and there are no signs of it getting any lower.

Rhian Bartlett, Sainsbury’s food commercial director, said, “With costs going up, we’re working hard to keep our prices low.

“Customers are watching every penny and we are making it easier for them to buy what they need in our stores.

“Clearer in-store signs and posters will help customers compare the lowest prices – because we know that really matters to people right now.”

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