Home Business News The Greater London Authority supports new programme aimed at helping over 50s start their own creative businesses

The Greater London Authority supports new programme aimed at helping over 50s start their own creative businesses

by LLB Reporter
12th Jan 23 10:46 am

Startup School for Seniors, a UK-based organization, has announced the launch of a new programme called Developing your Creative Business, funded by the GLA.

The programme aims to provide individuals, mainly over 50s, with the skills and resources needed to start their businesses, focusing on fostering creativity and innovation.

The next course starts on 13th January and, thanks to funding from the GLA and Learn Ealing, there are sponsored places available for Londoners who have been residents in the UK for 3+ years. Participants can register for a place here.

The online course is completely online and led by serial entrepreneur Suzanne Noble and business coach and educator Mark Elliott. Both have years of experience in running and supporting creative businesses.

Suzanne ran a leading entertainment PR agency for over two decades and is currently a part-time jazz and blues singer and content creator with a highly visible TikTok channel. One of Mark’s earliest careers was selling art, and he has coached many designer makers through his relationship with Imperial College.

During the programme, students will learn:

  • Defining what a creative business means to them
  • Articulating the problem that they’re solving
  • Getting to know their customers and where to find them
  • Setting goals to get to where you want to go
  • Recognizing patterns and strategies from competition
  • Design rights, patents and trademarks
  • Executing marketing and promotion strategies that work

Suzanne Noble, director, Startup School for Seniors, said, “Self-employment can be a viable solution for many individuals over 50 who are seeking meaningful work that aligns with their skills and interests.

“We have seen firsthand that some older workers have turned to self-employment after struggling to find employment in their desired field or being limited to low-satisfaction positions in hospitality and retail.

“Prices are soaring at their fastest rate for 30 years, while the average person’s spending power is at its lowest for 40 years. Those over 50 are amongst the worst affected by this cost-of-living crisis and have few options available to the, becoming a small business owner being one.

“We have created the Develop your Creative Business course to help anyone who wants to turn their talent or hobby into revenue – small or big.

“For anyone who lacks confidence or doesn’t know where to start, we’re here to fill the gap in their knowledge, to boost their confidence and to help them to get their business off the ground.”

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