We found out whether Londoners would like an independent Google shop..
Google has opened its first ever pop-up shop in The Currys and PC World superstore, on London’s Tottenham Court road.
The “shop within a shop”, which only sells Google’s Chromebook laptop and a few accessories, will run for three months up to Christmas.
Exclusive to Currys and PC World, the “Chrome Zone” has a lot of shoppers coming in to check out Chromebooks.
Mark Slater, category director at Dixons Retail, says: “As the leaders in electrical retailing in the UK, it makes perfect sense us to partner with Google – leader in its own market – for the exciting launch of their first store within store. Our joint Currys and PC World store is at the heart of London’s technology street in Tottenham Court Road, so couldn’t be better placed for this world first. We are delighted to be able to bring the very latest technology to our customers first.
“Reactions to date have been excellent. There is a lot of excitement and interest in the product and the fact that this is the only place in the UK where you can currently see and try an actual Chromebook before buying,” he added.”
“We’ve put a great deal of thought in to the design of this Chrome Zone,” says Arvind Desikan, head of consumer marketing for Google in the UK and Ireland.
“Chromebooks are the perfect laptops for people who live on the web, and offer a faster, safer and more secure online experience, without all the time-consuming and confusing maintenance required by typical computers.”
The shop’s launch comes after Google’s recent decision to open a “technology community centre” in the East End of London.
A second pop-up store will open in Essex on October 7 and more pilot shops are planned around the world in the coming months.