Apple’s been named the world’s most valuable brand with a brand value worth over $104bn.
A study by Brand Finance, a brand valuation consultancy, found the world’s top tech giants ruling the top 10 places in the list.
Brand Finance CEO David Haigh said: “Apple has a powerful brand. [… ] However what sets it apart is its ability to monetise that brand. For example, though tablets were in use before the iPad, it was the application of the Apple brand to the concept that captured the public imagination and allowed it to take off as a commercial reality. This is just one of the factors responsible for its US$105bn brand value; Apple is the world’s most valuable brand for the third year in a row.”
The consultancy calculated brand values in US dollars comparing valuations from 1 January, 2013 to 1 January, 2014.
Despite being ranked number 350 in the list of world’s most valuable brands, Italian car maker Ferrari was labelled the “world’s most powerful brand”. This was attributed to its mix of desirability, loyalty and consumer sentiment.
“Ferrari inspires more than just brand loyalty, more of a cultish, even quasi-religious devotion, its brand power is indisputable,” Haigh added.
Brand Finance’s world’s most valuable brands 2014 ($US) include:
1. Apple, US, $104.68bn
2. Samsung, South Korea, $78.75bn
3. Google, US, $68.62bn
4. Microsoft, US, $62.78bn
5. Verizon, US, $53.47bn
6. General Electric, US, $52.53bn
7. AT & T, US, $45.41bn
8. Amazon, US, $45.bn
9. Walmart, US, $44.78bn
10. IBM, US, $41.51bn
11. Toyota, Japan, $34.90bn
12. Coca Cola, US, $33.72bn
13. China Mobile, Hong Kong $31.84bn
14. T, Germany, $30.61bn
15. Wells Fargo, US, $30.24bn
16. Vodafone, UK, $29.61bn
17. BMW, Germany, $28.96bn
18. Shell, Netherlands, $28.57bn
19. Volkswagen, Germany, $27.06bn
20. HSBC, UK, $26.87bn