From Morrisons changed the name of its Wimbledon store to “Murriwins” to Adidas running an advert with “Wimbledone” as caption, Andy Murray’s historic win on Sunday has honours pouring in.
More than 17.3 million TV viewers watched Murray beating world No.1 Novak Djokovic and nabbing the title that eluded Britain for 77 years.
Now Murray isn’t your regular sporting hero who’s out there selling everything from broadband to underwear to you, he’s very choosy with his adverts. The Guardian reports that his right shirt sleeve has been free of advertising for the past 18 months with only a patch worn during Wimbledon to promote awareness of the Royal Marsden hospital. Murray made a £75,000 donation from his prize money from the warm-up tournament at Queen’s to honour the treatment given to his close friend Ross Hutchins who battled cancer.
Yet Murray’s victory is estimated to make his brand value as much as £50m a year.
While Murray might pick and choose his endorsements, here’s five adverts celebrating Murray’s victory.
The Wimbledon sponsor edited a 2009 advert to celebrate Murray’s win. The tagline? “It will happen again, and we’ll be proud to be part of it”.
Adidas UK’s Twitter saw more than 3000 retweets of a picture of Murray with the caption “Wimbledone”.
— adidas UK (@adidasUK) July 7, 2013
And, of course, Murrisons.
Two weeks ago, Morrisons changed the name of its Wimbledon store to “Murrisons”. And on Sunday, it was quick to replace its new name with an even more apt alternative: “Murriwins”
4. Lawn Tennis Association
Even the LTA has been at it – kind of. Here’s a good infographic by LTA British tennis on Murray’s journey.