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Londoners are the most charitable entrepreneurs

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New research has revealed Londoners’ entrepreneurial spark, with almost a quarter (23 per cent) saying they would start a new business venture if they won a £250,000 lottery prize, according to People’s Postcode Lottery.

In comparison, just over a tenth (12 per cent) of people across the UK would consider starting a business if they won.

The lottery, which has raised more than £330 million for charities and good causes, commissioned the nationwide survey to explore what people would do if they scooped a quarter-of-a-million-pound lottery win.

According to the results, more than a quarter of those living in London would give to charity (28 per cent), which is higher than the national average of one fifth of the population (21 per cent).

Women claimed to be the more generous of the sexes, with almost a quarter (23 per cent) giving to charity if they won a £250,000 prize pot versus nearly a fifth of men (19 per cent).

Across the UK, a dream holiday (44 per cent) was top of the spending list for people if they won a £250,000 prize, beating buying a new house (41 per cent) and paying off a mortgage or debt (38 per cent).

People’s Postcode Lottery ambassador, Jeff Brazier, said: “Our research looks to have revealed the capital’s strong entrepreneurial spirit. Londoners are also the most likely to give lottery winnings to charity – it’s fantastic to see that so many people aspire to do something special with a big prize.”

People’s Postcode Lottery is a charity lottery where people play with their postcodes to win cash prizes. Thirty-two per cent of each People’s Postcode Lottery subscription goes directly to good causes, with many local charities benefitting. Jeff Brazier explains: “In London, People’s Postcode Lottery players have supported more than 180 local charities and community groups, as well as a number of national charities that run services here.

“Just one example is the support given to Tottenham Hotspur Foundation. It has received £1.8 million thanks to players of People’s Postcode Lottery to create life-changing opportunities through innovative projects focussing on employability, education, community development and healthy lifestyles.”

Sarah Ebanja, Chief Executive at Tottenham Hotspur Foundation, said: “Thanks to support from the players of People’s Postcode Lottery, we have been able to positively improve the lives of many people some of North London’s most deprived communities through innovative projects focused on driving employability, improving the educational attainment of young people, promoting community development, encouraging healthier lifestyles and providing access to sport for people of all abilities.”

One lucky winner in London landed £30,000 in April thanks to her postcode being drawn as a winner of the Street Prize. Andrea David, 53, from South Norwood, used the win to buy a new car and for a house deposit.




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