Asda has today stepped up its support for families across the UK by offering children the chance to eat for free in its cafes throughout December.
All 216 of the supermarket’s cafes are taking part and will provide children under the age of 16 with a meal completely free of any charge when accompanied by an adult. There is no minimum spend requirements or restrictions on the number of children in a family or group that can take advantage of this offer.
Asda expects to serve around 215,000 free meals to children from its cafes during December and is offering hot and cold menu choices such as fish fingers, chicken nuggets or sandwiches – all served with a drink and a piece of fruit.
Asda cafes located in areas with Tier 3 Covid restrictions will still provide this offer to local children via a takeaway service. The offer will run from December 1st to 31st December except Christmas Day when stores are closed.
The free meals for children is part of Asda’s Christmas kindness campaign, which aims to support local communities during difficult and unprecedented times.
Richard Dent, Asda’s Vice President for Fresh Food said: “We know that it’s been a really difficult year for families across the UK with many having to turn to food banks and local community groups for support which is why we want to support as many children as we can during the festive period by offering them a meal in one of our cafes.
I’m really proud that through our Fight Hunger Create Change programme, we are able to continue to support our local communities, especially at this time of year.”
Earlier this month, Asda announced it would be providing an additional 1 million meals to support local food banks and charities over the festive period through its transformational Fight Hunger Create Change partnership which supports both the Trussell Trust and FareShare.
The donations will primarily come from Asda’s back of store donation programme which sends food to local charities and community groups and in addition, Asda’s 387 Community Champions will also make donations on behalf of the store to their local food banks.
The retailer is also asking generous customers to support their local community by picking up an extra item and donating it to the food bank collection trolley in store.