Home Business NewsBusinessBusiness Growth News CRIMPiT ‘slices’ a big share of the sandwich market in the UK

CRIMPiT ‘slices’ a big share of the sandwich market in the UK

by LLB staff reporter
2nd Aug 22 9:41 am

There is nothing on the market like it. A low-cost gadget that combines convenience, speed and a great way to create a healthy snack or meal is being hailed as “the best thing since sliced bread.”

CRIMPiT has taken off in the past 7 months and it is quickly becoming a sensation. It has been featured in Davina McCall and Michael Douglas’ podcast series ‘Making the Cut’ and has caught the attention of various social media influencers such as Mrs Hinch (Instagram lifestyle influencer Sophie Hinchliffe).

Quick, creative and a great meal-on-the-move, sandwiches and toasties are hugely popular in Britain, with around 12 billion eaten each year according to figures released on National Sandwich Day (yes that’s a thing).

Creating healthy toasties using Thin bread, the CRIMPiT is great for the whole family. It makes the perfect crimped parcel and all the ingredients are locked in with no waste or mess.

The resulting parcel can be popped into a toaster or it’s ideal for use under the grill, in an air fryer or for dry fry in a pan. It’s also a safe way to get children involved in the kitchen, and also a great way to make toasties using Thin bread when someone is reducing their carbs.

Bringing a healthier way to enjoy our favourite foods, the CRIMPiT is quickly becoming the must-have kitchen innovation for busy families and toastie lovers. It is manufactured in Britain and was launched in Lakeland in June 2022.

CRIMPiT company co-founder Mike Harper said, “We are super excited by the launch of this new product into the UK market. The response has been incredible so far and we are looking forward to the year ahead.”

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