Consumer spending rose 5.0 per cent year-on-year in July, marking the third consecutive month of growth surpassing 5 per cent and the strongest three-month period since Barclaycard began measuring this data in 2014.
Data from Barclaycard, which sees nearly half of the nation’s credit and debit card transactions, shows that essential spending climbed 8.7 per cent in July, driven by a strong rise in supermarkets of 6.7 per cent. Amidst some of the highest prices at the pump since 2014, petrol expenditure also grew significantly, up 13 per cent.
Consumers have been keen to take advantage of the sunshine while it lasts, with almost a quarter (23 per cent) saying the hot weather this summer has prompted them to spend more money than usual on experiences and outdoor activities. Of these, 56 per cent are prioritising spending on day trips, and one in two (50 per cent) are buying more food and drink than normal to enjoy barbecues and picnics with friends and family.
The long spell of warm weather has also been good news for women’s clothing, with spend increasing 4.5 per cent – the strongest rise since January 2016 – as shoppers updated their summer wardrobes. Garden centres also continued to enjoy the good growth seen throughout the summer so far, reaching 8.1 per cent.
Along with the heat, England’s performance in the World Cup was another factor that boosted pub spending by 16.8 per cent in July, the biggest increase since April last year. Overall, consumers spent 41 per cent more in pubs on England match days than on the equivalent days in 2017, rising to an impressive 73 per cent on the day of the England vs Croatia semi-final, compared with the same time last year.
However, despite a willingness to spend on summer treats while the good weather lasts, shoppers remain cautious about the broader economic picture with confidence in household finances dropping six percentage points from June to 59 per cent last month.