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British summer sees surge in strawberries for Asda

12th Jun 17 9:40 am

Here’s why

Asda has seen a spike in strawberry crop growth this last month thanks to May’s mild weather resulting in an increased number of the nation’s favourite red berry.

Growers for the supermarket have seen an increase in crop production of 30 per cent versus the predicted harvest, which they’re attributing to the high number of mild days Britain saw throughout May. As a response to the impressive number of strawberries harvested by Asda’s growers this last month, the supermarket is introducing a new 700g punnet of berries, alongside its existing 300g pack.

The launch of the large punnets will benefit UK growers who have seen a surplus of strawberries in the recent days, making sure as many of the berries end up on the supermarket shelf as possible and do not go to waste.

Barrie Jones, Asda senior strawberries buyer, comments: “The mild weather in May means we’ve the growers we work with have had to harvest much of our strawberry crop a lot earlier than expected. We initially thought there would be a mountain of strawberries on the farm leftover which supermarkets couldn’t sell, so it’s great that we’ve been able to work with our growers to come up with a solution to tackle the results of the Great British weather.”

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