British Airways pilots have been told not to address travellers as “ladies and gentlemen” in onboard announcements to “reflect the diversity” of passengers.
The Telegraph reported the decision was made due to large amount of children who were travelling post-lockdown which is to now reflect new norms.
A BA spokesman was asked about the report, he said, “We celebrate diversity and inclusion and we’re committed to ensuring that all our customers feel welcome when travelling with us.”
In 2017 Transport for London (TfL) also introduced the practice and no long addresses passengers as “ladies and gentleman.”
Sir Martin Sorrell who is an advertising expert told the Telegraph that passengers won’t really care about what traditional greetings are used.
He said, “The important thing is not the announcements, it’s the food, the Wi-Fi, the service, the speed of getting on the plane and getting off the plane.”





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