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UK households planning £4.5bn spending spree in Black Friday sales

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UKconsumers are planning to spend an estimated £4.5 billion in this year’s Black Friday sales, that’s £165 per household.

According to GoCompare Credit Cards’ annual ‘Black Friday Shopping Study’, over a third (36%) of households are aiming to bag a bargain in the November sales bonanza.  Many people (22%) said they have delayed a major purchase – hoping to find the item discounted in the sales.

The Black Friday research revealed that on average, households are planning to spend £165 in this year’s sales, a 53% increase on 2017’s planned spend. Clothing and accessories remain the most sought-after items on bargain-hunters’ shopping list:

Black Friday shopping list
Rank Item %
1 Clothes and accessories 31
2 Toys and games 20
3 Small electrical items (e.g. coffee machine, food processor, etc.) 18
4 Health and beauty products, including perfume 17
5 A smartphone 15
6 A laptop 14
7 A tablet computer 13
8 A television 12
9 Headphones 11
10 PS4 or Xbox games 10

Only 23% said they will shop in-store this year, with 57% intending to avoid the high-street by shopping online.  This year, nearly twice as many people said they will shop the sales using their smartphone (17%) than in 2017 (9%).




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