UKconsumers are planning to spend an estimated £4.5 billion in this year’s Black Friday sales, that’s £165 per household.
According to GoCompare Credit Cards’ annual ‘Black Friday Shopping Study’, over a third (36%) of households are aiming to bag a bargain in the November sales bonanza. Many people (22%) said they have delayed a major purchase – hoping to find the item discounted in the sales.
The Black Friday research revealed that on average, households are planning to spend £165 in this year’s sales, a 53% increase on 2017’s planned spend. Clothing and accessories remain the most sought-after items on bargain-hunters’ shopping list:
|Black Friday shopping list|
|1||Clothes and accessories||31|
|2||Toys and games||20|
|3||Small electrical items (e.g. coffee machine, food processor, etc.)||18|
|4||Health and beauty products, including perfume||17|
|7||A tablet computer||13|
|10||PS4 or Xbox games||10|
Only 23% said they will shop in-store this year, with 57% intending to avoid the high-street by shopping online. This year, nearly twice as many people said they will shop the sales using their smartphone (17%) than in 2017 (9%).