UKconsumers are planning to spend an estimated £4.5 billion in this year’s Black Friday sales, that’s £165 per household.
According to GoCompare Credit Cards’ annual ‘Black Friday Shopping Study’, over a third (36%) of households are aiming to bag a bargain in the November sales bonanza. Many people (22%) said they have delayed a major purchase – hoping to find the item discounted in the sales.
The Black Friday research revealed that on average, households are planning to spend £165 in this year’s sales, a 53% increase on 2017’s planned spend. Clothing and accessories remain the most sought-after items on bargain-hunters’ shopping list:
| Black Friday shopping list | ||
| Rank | Item | % |
| 1 | Clothes and accessories | 31 |
| 2 | Toys and games | 20 |
| 3 | Small electrical items (e.g. coffee machine, food processor, etc.) | 18 |
| 4 | Health and beauty products, including perfume | 17 |
| 5 | A smartphone | 15 |
| 6 | A laptop | 14 |
| 7 | A tablet computer | 13 |
| 8 | A television | 12 |
| 9 | Headphones | 11 |
| 10 | PS4 or Xbox games | 10 |
Only 23% said they will shop in-store this year, with 57% intending to avoid the high-street by shopping online. This year, nearly twice as many people said they will shop the sales using their smartphone (17%) than in 2017 (9%).
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