On the Beach travel firm is the latest to take a hit on demand for holiday bookings due to the surge in Omicron cases and the government’s new testing regulations.
On the Beach group’s chief executive Simon Cooper told PA that the company has seen a “big tail off” with bookings and online searches as result of the new variant.
All travellers returning back to the UK must now take a PCR test and self-isolate until the receive a negative result, which came into force last week, plus holidaymakers are being hit will the soaring costs of the tests.
Cooper said, “Since Omicron hit, we have seen a big tail-off in terms of booking appetite and search appetite.
“The key thing will be how does Omicron unfold in terms of domestic and travel restrictions.”
He said the group had seen “a weight” of forward cancellations in recent days, but added, “We are prepared, no matter what.”
Previously On the Beach offered their customers free testing, but with the new restrictions they have withdrawn this.
Cooper said, “There’s no doubt that tests dampen people’s appetite to travel.
“It adds extra cost and jeopardy.”
Cooper added, “The return will come, but probably not until Omicron is out of the way.”