Research from Perkbox, the global benefits and rewards platform, has found that hiring is going truly borderless, with almost two-thirds of businesses (62%) planning to increase the number of remote staff they hire outside of their main country of operations, over the next 12 months.
This drive is fuelled by technological advances over the past two years facilitating greater hybrid and remote working. Businesses can now leverage those advances to boost their borderless working strategy.
There are many motivations, but Perkbox’s survey of over 500 business leaders across the UK highlighted the top three as building a more diverse workforce to access a wider talent pool (35%), encouraging innovation (32%), and building a global workforce (29%) to service a wider customer base.
HR policies are not keeping pace with borderless working
The benefits to going borderless are clear, but it is imperative that HR policies keep pace with business expansion. This fact has not been lost on business leaders. Almost three quarters (73%) of those who have already adopted borderless working say they have updated how they manage their global staff in the last 24 months.
So far, businesses have prioritised introducing flexible hours (43%) and dedicated remote working policies (42%). However, less than one in three (29%) have realised the importance of developing a localised benefits offering to align to market needs, with only 31% begun investing in tools to support borderless workers. Many businesses are missing a crucial step in keeping their borderless employees engaged and in-role.
Gautam Sahgal, CEO of Perkbox said, “The increasingly competitive talent market has put greater emphasis on having the right policies in place which retain and motivate the best talent. As borderless working increases in popularity, leaders must now ensure they’re focusing on how to deliver those policies equally across both international and domestic staff.
“Central to success will be creating a holistic rewards and recognition offering. This is the cornerstone of creating an attractive Employee Value Proposition and a unified company culture — one where your people are truly aligned with your purpose.
“Just as businesses reacted to the pandemic with innovation, they must again look to new tools which allow remote employees in locations around the world to feel seen and recognised for their hard work. Otherwise, they face losing them to the competition.”