Tesco is to stop selling sugary drinks in a bid to prevent childhood obesity.
First drinks to get the axe? No, not Coca-Cola. It’s Ribena and Capri-Sun.
From 7 September, Tesco will replace these drinks with no-added-sugar alternatives.
Tesco’s soft drinks buying manager David Beardmore told trade The Grocer: “This is part of our 10-point plan against obesity and we have decided that from September we will only sell no-added-sugar drinks in the kids’ juice category.
“Most of the suppliers are supportive of it and understand what we are doing.”
Twitter has erupted with tweets berating Tesco’s decision:
I was gonna buy a Ribena but Tesco don’t sell it cos it causes obesity so I guess I’ll have a coke, fags and wotsits cos they must be fine
— Lily Bailey (@LilyBaileyUK) July 28, 2015
So Tesco is banning Ribena:they can’t assume everyone has no self control or parents can’t control their kids intake pic.twitter.com/ppFN5132YZ
— Dan Dan (@dannyairways) July 28, 2015
You can sell me horse meat all day long but if you take my Ribena you’re taking my heart @Tesco
— Alfie (@alfie_whitmore) July 27, 2015
We should all post photos of ourselves shovelling heaped tablespoons of caster sugar into our mouths as a show of solidarity for Ribena.
— Stuart Heritage (@stuheritage) July 28, 2015
Tesco has banned ribena to ‘tackle childhood obesity’ but still sells jars of crushed, spreadable custard creams
— tom (@th0m4sd4v1d) July 28, 2015
How dare anyone ban Ribena. Shame on you, Tesco. Shame on you.
— Tommy Smith (@tommyXcore) July 28, 2015
The best and worst 100 shops 2015: Which squeaky-clean company comes out top?