Retail sales bounced back in January rising by 1%, from December where sales dropped by 0.7%, according to new figures from the Office for National Statistics (ONS).
Discounts in clothing helped bolster sales, this was the biggest annual hike since December 2016, compared to 4.2% higher retail sales in January 2018.
Rhian Murphy, an ONS statistician said, “Clothing stores saw strong sales, luring consumers with price reductions, with food sales also growing after a slight dip after Christmas.”
Clothing prices had fallen more significantly since August 2016, the ONS said.
Business growth expert and Yomdel CEO, Andy Soloman said, “Great to see the UK retail sector bouncing back after a very tough December with both a monthly lift in sales and the highest annual increase in over two years. Of course, this comes at a cost with many having to slash prices to remain competitive resulting in the lowest uplift in store prices since November 2016.
“The January sales have certainly helped to bolster this performance and it’s interesting to see that despite the growing preference to do our shopping online, we still value the high street when it comes to our New Year shopping sprees, with online sales taking a dive in January.
“It’s important our retailers now build on this as we’ve already seen some big names come into trouble on 2019, proving that no one is too established to suffer from this high street hardship.
“Retailers need to provide the consumer with a reason to visit their store, a reason to stay, and a reason to spend.
“The Debenham’s store in Stevenage is a prime example of this and by combining customer experiences, great staff and food and drink outlets within the store, they’ve managed to buck the wider trend of the high street downturn.”