Home Business NewsBusiness Pets at Home enjoys resilient demand

Pets at Home enjoys resilient demand

by LLB Reporter
5th Aug 22 10:16 am

Britain loves its pets like few other nations and there was further evidence of that in the latest trading update from specialist retailer Pets at Home.

The company itself has emphasised that spending in its shops should be fairly resilient – dogs and cats still expect their food bowls to be full whatever the economic climate – and it seems to be playing out that way as its first quarter update reveals sustained demand.

“Items like pet food purchased for furry friends don’t seem to be experiencing a slide in demand impacted by higher prices, perhaps because that outlay typically represents a modest portion of overall household spending,” said AJ Bell’s Russ Mould.

“The pandemic also saw the UK’s pet population increase as people welcomed lockdown puppies, kittens and other cute critters to their home.

“While some may have subsequently lost interest in their new additions, the emotional attachment involved means the majority of pet owners will still keep catering to the needs of their furry friends.

“Pets at Home does face competition from non-specialists like the supermarkets, although because it offers grooming and veterinary services under the same roof, it has a convenience factor which rivals can’t match.

“Successful loyalty schemes are also supporting customer retention even if the spiralling cost-of-living crisis is going to put Britons’ commitment to their pets to the test.”

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