Home Business NewsBusinessBusiness Growth News LWC Drinks acquires London’s largest independent drinks wholesaler

LWC Drinks acquires London’s largest independent drinks wholesaler

by LLB Reporter
7th Sep 23 2:37 pm

LWC Drinks, the UK’s largest independent drinks wholesaler is pleased to announce the successful acquisition of Hills Prospect, the largest independent drinks distributor in London and the South East.

Marking the latest step in the wholesaler’s mission and commitment to provide its customers with the best service possible, wherever they are, the partnership will see the two businesses join forces to leverage their individual strengths and build an even stronger service proposition for customers in London and the South East.

Under the new partnership, the synergy of the two businesses will:

  • Create a ‘best-in-class’ independent route-to-market network across London and the South East.
  • Allow for a better service reach without compromising existing customer service-levels.
  • Provide current and new customers with an unrivalled portfolio of products, including access to LWC’s exclusive Signature Wine and Brand ranges.
  • Strengthen the overall offering of both businesses in London and the South East.

Ebrahim Mukadam, Managing Director at LWC Drinks, commented: “We are delighted to be welcoming the fantastic Hills Prospect to the LWC family. Having built up an incredible reputation for service and knowledge over the last forty years, Hills Prospect have garnered a real stronghold over the London market.

“We see this partnership as a superb opportunity for both businesses to combine skills, shared knowledge, network, and strength to offer customers in the region a service like no other, and we can’t wait to get started.

“Hills Prospect has earned itself a very well-established and extremely loyal customer base, as such, it is also important to note that the company will continue to operate and trade under its own name and will see no interruption to the incredible service it offers its customers.

“I very much look forward to getting to know all of the wonderfully skilled and passionate teams at Hills Prospect in due course.”

Trevor Bowers, Sales Director at Hills Prospect, said: “We at Hills Prospect are truly excited to join the LWC family of distributors. Currently the largest independent drinks distributor in London and the South East, we are proud to be joining the largest independent drinks wholesaler. Our service and reputation will strengthen and grow with the immense opportunity of being part of a progressive national company. We remain absolutely committed to offering our loyal customers the high levels of service they are accustomed to from all the departments at Hills Prospect”.

Nick Callaghan, Commercial Director at Hills Prospect said, “We are delighted to join the LWC Drinks family. We are eagerly looking forward to maximising our opportunities and remain absolutely committed to providing the first-class service that our loyal customers are accustomed to.

“We look forward to working closely with our LWC colleagues and truly believe that we will combine our strengths and emerge greater than the sum of our parts. As was proven back in 2009 when Hills Drinks Distributors and Prospect Distributors merged to form Hills Prospect”.

The acquisition of Hills Prospect will mark LWC’s 18th site in the UK and follows the recent openings of two new LWC depots to serve London and the South East, LWC Aylesbury and LWC Andover, and a third in the North, LWC Doncaster.

The opening of these new depots lays down a solid platform for the future of the LWC business, enhancing their distribution capabilities, enabling them to meet customer demand, and ensures they can successfully deliver their strategic customer partnerships. This customer centric growth strategy allowed LWC to turnover over £500 million in their last financial year, and this investment programme will ensure LWC continues to deliver the widest range of drinks that meet the nation’s ever-changing tastes.

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