Reeves’ decision to slash the cash ISA allowance by almost half could force millions to reconsider how they protect and grow their long-term wealth, and will likely encourage more people to look for alternative tax-efficient areas, gold being one.
Channelling people towards assets they may neither trust nor fully understand, could see many more turning to traditional safe havens and time-tested stores of value.
At Solomon Global, we’ve already seen a clear shift in investor behaviour.
Sales of CGT-exempt gold have surged ahead of the Budget, and 46% of visitors to our site are now exploring gold bullion coins specifically because of their tax-free status. Unlike ISAs, whose rules can be rewritten at the Government’s whim, the tax treatment of UK legal-tender bullion coins has remained consistently favourable.





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