Inaccurate information online could be costing independent businesses £6.1 billion per year


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This article is part of our advice series developed in association with the UK Domain, who help UK businesses and individuals achieve more online.

With 67% of consumers searching online before heading to a physical shop, wrong information online can not only cost independent high street businesses £6.1 billion revenue per year but can also affect whether customers return or use national high street chains instead.

Research from the UK Domain highlights just how important it is that business information is correct online – within search results, directories and business websites. It also shows what key information consumers seek, from opening times to addresses and product information.

See the full research in the infographic below, and find some helpful advice in our guides to get your business online and grow your online presence.

Inaccurate information infographic

Source: the UK domain