Home Business NewsBusiness In pics: Italy’s first Starbucks in Milan

In pics: Italy’s first Starbucks in Milan

by Purvai Dua
6th Sep 18 2:06 pm

Seattle-based giant Starbucks is opening its first store in the Italian market, the world’s fourth-largest consumer of coffee. It will open its doors to the public on Friday.

The new 25,000-square-foot Starbucks Reserve Roastery Milan is one of the company’s three roasteries across the globe, and the first where customers can get an up-close look at the manufacturing process.

During my first trip to Milan in 1983, I was captivated by the sense of community I found in the city’s espresso bars,” said Howard Schultz, the company’s chairman emeritus, adding: “The opening of the Milan Roastery is the story of Starbucks coming full circle.”

At $2.09 for a simple espresso, Starbucks will charge nearly double what Italians pay at their local bars.

The price reflects the premium experience we will offer customers,” Starbucks Global President of Retail, John Culver, told Reuters as he showed media through the store, built inside an elegant, century-old palazzo which the company renovated.

“Once they enter the space our customers will understand exactly what that premium experience is going to be.”

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