Guinness has announced they will be opening a £73 million brewery in Covent Garden, London this week.
Guinness will launch the new Open Gate Brewery on 11 December which will create 250 jobs and the 54,000 ft venue will have two restaurants, tastings and will run guided tours.
The Open Gate Brewery will not include Guinness as this will still be made in Dublin, but they will make four permanent beers at Convent Garden.
Barry O’Sullivan, managing director of Diageo Great Britain, told the Press Association, “I think there’s still significant upside growth opportunity for us.
“For example, in sport, the highest market shares you see for Guinness in this market is around the timing of the Six Nations.
“Now we are only just getting started on that journey with the Premier League and opens us up to a sport which takes place for the best part of 40 weeks rather than something condensed into a couple months.”
Grainne Wafer, global director for beer, liqueur and vodka said the new Open Gate Brewery took “at least six years” to come to life.
She added, “Selecting London as a location was an obvious choice as Great Britain is our biggest market for Guinness.
“A lot of our visitors to the Guinness Storehouse also come from the UK so there are natural synergies there.”
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