Dolce & Gabbana’s latest ad campaign has received major flak from social media after its latest advertisement showed a Chinese woman struggle to eat pizza and spaghetti with chopsticks, sparking a huge debate over its ‘racist and insensitive’ overtones.
Dolce & Gabbana has been forced to cancel a fashion show in Shanghai over its ‘racist’ remarks. The brand has now tweeted:
— Dolce & Gabbana (@dolcegabbana) November 21, 2018
The controversy was the number one topic on China’s Twitter-like Weibo platform, with more than 120 million reads and critical comments by mid-afternoon.
Many users said they were annoyed by what they considered the patronizing tone of the narrator in the “Eating with Chopsticks” campaign.
Compounding the row over the advertisements were screenshots circulating online appearing to show designer Stefano Gabbana making disparaging remarks about China in an Instagram chat.
The luxury fashion brand said in an apology posted in Chinese on Weibo that Gabbana’s Instagram account had been hacked.
“We are sorry for the impact and harm these untrue remarks have had on China and the Chinese people,” it said.
Chinese customers account for over a third of all luxury purchases.