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Car buying interest spikes in first week since dealers reopened

by Peter Smyth Tech Journalist
11th Jun 20 6:38 am

The first week back for dealerships showed promising demand, with carwow experiencing its highest level of enquiries in 2020.

With the spike in call volumes demonstrating that there are buyers in-market who are serious about making a purchase, and at the stage where they are actively booking test drives.

The location of the enquirers indicates that alongside those looking to replace their car, there are customers new to the market exploring their options to travel in the safest way whilst maintaining social distancing.

A snap poll carried out by carwow revealed that of those living in London, 80% took public transport pre-lockdown, but just 40% are planning to do so when they begin travelling regularly again.

84% of those polled intended to actively limit their use of public transport and the overwhelming majority, 86%, admitted they’d feel uncomfortable on any form of public transport at this point in time and 75% don’t expect to feel safe until a vaccine is found.

Vix Leyton, motoring expert at carwow said, “It appears the questions the automotive trade had during lockdown about what demand would look like are starting to be answered and there is no doubt that there is a promising amount of interest. To capitalise, dealerships need to be ready to go above and beyond to make customers feel comfortable going through the process.

“We have already seen huge effort from our partners to offer flexibility and remote solutions, from unaccompanied test drives to home delivery and ‘click and collect’ and the uptake demonstrates they are meeting needs customers have.

“COVID-19 has forced the whole industry to review how modern their processes are, having historically been slow to adapt. It is great to see so many able to pivot to digital at an accelerated pace, which has no doubt contributed to the . We are proud, as a digitally native company with over a decade of online experience, to be in such a strong position to help guide customers and dealerships through this.”

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