Home Business NewsBayer, Shell and Unilever named top brands for ESG

Bayer, Shell and Unilever named top brands for ESG

by LLB Reporter
17th Oct 23 11:19 am

German pharmaceutical company Bayer has been named as the top brand for sustainability communications, a new report released by Investis Digital (IDX) has found.

The 2023 Sustainability 100 report scored the organisation 85 out of 100 for providing transparent, clear and accessible sustainability-related information. The company was closely followed by Shell (82) and Unilever (81), with British brands such as Sainsburyโ€™s (75), BP (72) and Vodafone (71) also making the top 20.

Using its Connect.IQ benchmarking tool, Investis Digital (IDX) considered factors such as whether the company has a dedicated ESG and/or sustainability section, if it had published a materiality assessment, and whether it regularly reported on greenhouse gas emissions.

The report lays out various benchmarks for leadership in sustainability communications. For example, 82% of companies analysed had a dedicated ESG strategy page on the website, 56% included tangible targets, and 67% of companies detail their ESG ratings.

On the topic of climate change, 88% of companies had a dedicated climate change page and 46% offered a net zero roadmap.

โ€œInvestors, customers and employees all rely on a companyโ€™s website as a primary source for ESG-related information, but corporations that promote sustainability efforts without a clear digital strategy for reaching different audience segments risk alienating these key stakeholders,โ€ said Myles Peacock, Global CEO, Investis Digital (IDX).

โ€œWe believe that the content companies choose to publish sets the tone for their corporate narrative, and by exploring this in detail, weโ€™ve not only been able to identify those brands that communicate most effectively through their digital content but grasp best practices as well,โ€ Peacock said.

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