And there you were thinking television had become a bit old-hat.
Turns out the old gogglebox is still looking like a mighty fine money-making opportunity, if Appleās new foray into TV is anything to go by.
The worldās most valuable company will be launching an online TV service with around 25 channels in the autumn, the Wall Street Journal reports, citing people close to the deal.
The service is expected to be available through iPhones, iPads and Appleās set-top box.
The Financial Times is reporting that HBO, Fox Now and Watch ABC have agreed deals with Apple TV.
It has also written that the launch of the āskinny bundleā of TV channels could come with a remodelling of the set-top box, which hasnāt been all that popular with consumers, compared with Appleās other products.
The WSJ says Disney, CBS and 21st Century Fox are also in talks to be featured.
The smaller channels that feature on most cable and TV packages are expected to be excluded from the bundle.
The bundle is expected to be priced at $30-40 a month.
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