Google has just opened up a new shop in London

Google has just set up a shop in central London but don’t get too excited about it.

Why? The search behemoth’s shop inside Currys PC World on Tottenham Court Road is where you can test Google’s new Android-enabled phones, Chromebooks and its smartwatches. You can also doodle on its virtual graffiti wall and use Google Earth on a surround screen installation.

There are also plans of launching two other Google this year in Currys PC World’s in Fulham, West London, and Thurrock, Essex.

*Yawn*.

Here’s what James Elias, marketing manager for Google UK, has had to say:

“We recognise the world of retail has moved on and brands like Apple and Nike have been a big part of that so we know that people expect more from their shopping experiences now, and we think this is our answer to that – a space where people can come and try all our devices and see all the amazing things you can do with those devices and have some fun along the way.

“We think the time is right for us to launch this bigger store-in-store experience now that we have so many amazing devices. He added: “It’s a global first for us and it’s all about creating a brand new and, we hope, very unique experience for our customers to try our devices and try the best of the web.

“First and foremost, we’re a web company and we wanted to create an experience that was ‘web first’, so absolutely it’s a place that people can come and enjoy our devices and understand how they work together. “But as much as anything else it’s about what people do with those devices and we wanted to create fun, playful, magical experiences.”