For the sixth consecutive year, tech giants Apple, Google and Amazon have emerged as the most valuable brands according to Interbrand’s annual report.
The ‘best global brands’ report values brands based on multiple criteria such as the financial performance of the brands, their role in purchase decisions and their competitive strength, among other variables.
With a valuation of $200bn, Apple took the top spot while Google’s brand value is estimated to be $155.5m. Amazon is at the third spot with a brand valuation of $100.7m. Meanwhile, data scandal-hit Facebook saw its value drop by 6 per cent and is now valued at $45m.
Charles Trevail, global chief executive of Interbrand, added: “A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways.”
Strictly looking at Britain, Jaguar Landrover (78th), Mini (90th) and Burberry (94th) all featured in the top 100.