As the cost of living crisis continues to hit the nation, consumer group Which? has today revealed that Aldi is the UK’s cheapest supermarket. Helping shoppers cut household costs where it counts, Which? has revealed savings of up to £20.30 compared to the Big Four, meaning that Aldi shoppers can be confident they’re getting the best quality products at the best possible price.
Which? conducted its monthly Cheapest Supermarket price comparison and looked at the cost of a basket of 49 items, including groceries and household essentials, with Aldi coming in cheapest at just £76.24. The same shopping cost a whopping £20.30 more at Morrisons and £12.24 more at Tesco.
The independent consumer group’s research also found Aldi to be a massive £25.96 cheaper than the most expensive supermarket, Waitrose, for an equivalent basket of items.
The full results of the research are as follows:
Julie Ashfield, Managing Director of Buying at Aldi, said: “We know that so many families across the UK are feeling the pinch, with many unsure of what the future holds. At Aldi, we’re dedicated to keeping costs low for our customers, without compromising on the high quality they’ve come to expect from us. We’re so happy to be named the UK’s cheapest supermarket yet again and are thrilled that our commitment to the lowest prices continues to be recognised.”
The news comes as Aldi reveals just how shoppers can save nearly £250 a year by switching to its own brand Mamia nappies, with new data showing that two in five parents are now choosing the award-winning nappies making Aldi the largest retailer for own brand nappies in the market.