AA profits tumble

by LLB Reporter
3rd Apr 19 9:04 am

Roadside assistance company the AA has blamed hefty investments into the company for a dramatic decline in profits, profit before tax came to £53m for the year to January compared to £141m the previous year.

The full year underlying earnings hit £341m and revenue moved up to £979m.

Simon Breakwell, chief executive of the AA said the reduction in profits was down to strategic investment for the company’s long-term prospects.

Paid membership continued to decline by 2% to £3.21m, although major contracts has helped with offset sliding individual sign ups.

Breakwell said, “We recognise there is still a lot to do, but we are building from a position of strength as market leader in breakdown, with best in class customer service, a growing insurance business and a clear plan to differentiate the AA through digital capabilities and investment in connected car solutions.”

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