Home Business News UK productivity hit as distracted Brits hunt for bargains

UK productivity hit as distracted Brits hunt for bargains

by LLB Editor
6th Dec 19 8:54 am

While many retailers across the UK enjoyed a bumper Black Friday/Cyber Monday weekend, thousands of businesses may have suffered a drop in productivity as workers, keen not to miss out on a deal bonanza, shopped online while at their desks.

A poll of more than 1,000 bargain-hungry shoppers, conducted by specialist gadget insurer Protect Your Bubble, found that almost three-quarters (75%) admitted shopping for Black Friday and Cyber Monday deals while at work.

Almost a quarter (22%) of respondents confessed they were surfing for deals on their computers for at least four hours across Black Friday and Cyber Monday, when they should have been working.

Staff productivity may also have been affected by the impact the sales had on their general mood. Black Friday/Cyber Monday shoppers who were polled said they were left frustrated and stressed by the entire shopping experience.

More than a third (37%) of respondents felt frustrated, with 41% saying the deals weren’t as good as they hoped, 34% saying they felt frustrated because they missed out on deals, while a third (33%) said they were left frustrated because products they wanted weren’t discounted.

Leave a Comment

You may also like


Sign up to our daily news alerts

[ms-form id=1]