Twitter has stepped into the music discovery market with a new app called #Music.
Launched yesterday, the app suggests tracks based on a user’s followers and is aimed at boosting profiles of emerging artists and promoting the most popular songs.
Uses can tweet songs directly from the app and songs can be played directly in the app through other services like Rdio, Spotify and iTunes.
The free app can be downloaded from Apple’s App Store and is expected to be made available for Android devices “soon”. As of now, it’s available in UK, US, Canada, Ireland, Australia and New Zealand.
In a blog post, Twitter’s Stephen Philips explained that half of the social network’s users follow at least one musician.
“It [#Music] uses Twitter activity, including tweets and engagement, to detect and surface the most popular tracks and emerging artists.
“It also brings artists’ music-related Twitter activity front and centre: go to their profiles to see who they follow and listen to songs by those artists.
“This is why artists turn to Twitter first to connect with their fans — and why we wanted to find a way to surface songs people are tweeting about.”
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