The UK’s second largest supermarket chain has unveiled £15 million of cut prices on essential food items.
Sainsbury’s latest move is to pass on wholesale costs to their customers and for the first time their “happier and healthier” whole chicken breasts will be price matched to Aldi.
Due to soaring food inflation, the cost of living crisis high interest rates millions are struggling and supermarkets have been under pressure to give savings to shoppers.
Despite all this the Bank of England revealed last week that some retailers have been increasing prices and have been accused of not passing on lower costs to consumers.
The Chancellor Jeremy Hunt has confirmed that Ministers are in discussions with the food sector over “potential measures to ease the pressure on consumers.”
Rhian Bartlett, food commercial director at Sainsbury’s, said, “As the cost-of-living challenges continue, we remain relentlessly focused on lowering prices on the essential products that make the biggest difference to our customers.
“These latest price cuts will help reassure customers that we will continue to pass on savings as soon as we see the wholesale price of food fall.”