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Labour party image falls since 2017 – seen as more divided, more extreme and less fit to govern

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Boris Johnson is still seen as the leader who would make the most capable Prime Minister according to the latest Ipsos MORI Political Monitor. Half (49%) say Boris Johnson would make the most capable Prime Minster compared with three in ten (30%) who say Jeremy Corbyn – little change from September.

The new poll also asks the public about the image of both the Conservative and Labour parties:

  • Both the Conservatives and Labour are comparable on a number of attributes. Similar numbers say they both keep their promises (25% vs 26% respectively), understand the problems facing Britain (46% vs 47%), will promise anything to win votes (70% vs 68%), look after the interests of people like them (36% vs 39%) and are different to the other parties (55% vs 59%).
  • More say the Conservatives have a good team of leaders (37% vs 22% for Labour) and are fit to govern (46% vs. 29%).  More also believe Labour are divided (75% vs. 62% for the Conservatives), extreme (50% vs. 33%) and out of date (51% vs 44%).
  • Labour though has its strongest lead over the Conservatives as being concerned about people in real need in Britain (59% vs 34%).
  • Labour’s image has worsened on a number of aspects since 2017, including understanding Britain’s problems (-7 points), having a good team of leaders (-9), being fit to govern (-9), and being more divided and extreme (both +13).
  • The Conservatives have seen less change over that period, though some improvements such as on having a good team of leaders (+10), understanding Britain’s problems (+6), being concerned about people in real need (+6), and being less divided (-11), though slightly more criticism on promising anything to win votes (+7) and being extreme (+5).
  • Similar numbers also see the Liberal Democrats as understanding the problems facing Britain (45%), looking after the interests of people like them (36%) and being different to other parties (56%).



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