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Kingfisher could benefit from tighter lockdown conditions

by LLB Editor
22nd Sep 20 9:28 am

Lockdown has arguably been a saviour to Kingfisher as it has provided the sales catalyst it has long needed to get the business back on track after struggling for years.

The expectation of a return to tighter lockdown conditions could now be the catalyst to sustain the positive sales momentum.

“People stuck at home have paid more attention to the state of their property, leading to a surge in DIY activity both inside and out. With the colder weather now approaching, people won’t be distracted by enjoying their gardens and so there could be an even greater focus on making sure rooms inside the house are looking nice,” said AJ Bell director Russ Mould.

“In the background, Kingfisher needs to make sure it can deliver on this opportunity with improvements to the supply chain and stock availability.

“Customers will remember companies that were able to provide what they needed during the pandemic and that could drive brand loyalty. Kingfisher just needs to avoid any mistakes and this really is a once in a lifetime opportunity to accelerate its recovery plan and reshape the business while there is strong demand from customers.”

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