In the digital age we live in, having a great website is more important than ever. By the end of 2022, there will be an estimated 60 million e-commerce users in the UK which is a huge market for you to sell your products or services to. Having a great website, however, is just the beginning. You’ll also need to optimise your website’s content to ensure people come across your site when browsing online.
Optimising your web pages is often referred to as search engine optimisation. This means you’re tailoring your website to rank higher on search engines like Google. How well your website ranks comes down to three pillars:
Authority – The authority of your webpage determines how important and trustworthy search engines deem your content.
Relevance – When people land on your web page, the content should be relevant to their search query. If it’s not then the search engines may penalise you.
User Experience – This refers to how consumers feel when they land on your page. Are they satisfied that you’re answering their question and is your website easy to use?
When your website has all of these things, it will be well-optimised which should see organic traffic to your website increase. If you’re unsure how you can boost any of these three pillars then this is the article for you. Read on to find out the best ways for you to optimise your website.
Target specific keywords
You’ll want your website to come up when people search for specific terms related to your business and the products you sell. These terms are also known as keywords and you should aim to include them in the content on your website. For example, if someone was looking to buy mattresses online and you sold them in your store, somewhere on your website should be ‘buy mattresses online’. You should aim for this with all of your products and services.
Update and add new content regularly
The content on your site should be relevant to what people are looking for. This means you’ll benefit from having topical pieces if there’s something relevant to your business being reported in the news. You can also add seasonal content that people will be looking for at times like Christmas. This should help to drive new traffic to your website.
Existing content on your page should also be updated frequently. Consider putting in new keywords or making the writing clearer and more concise to boost the readability of your site.
Increase your content authority
Links are a great way to boost the authority of a website. This could be external links to websites with high authority levels like the BBC. This means that the sources of the information you used are reliable which Google will take into account when ranking your website.
Optimise your website for mobile
One of the most important features of any website is that it should be optimised for mobile usage. This is because most people use mobile to purchase items off the internet with around £80 billion worth of retail sales being done on mobile. Some of the easiest ways to make your site mobile-friendly are by having:
- Short meta titles
- Scale images to fit mobile screens
- Avoid pop-ups
As you can see, there are many ways that you can optimise your website with each being just as important as one another. If you’re worried you don’t have the know-how or time to do all of this for your website then we suggest you contact SEO experts to give you a hand. They will work their magic and help your website rank higher on Google. This should, in turn, boost your sales.