Your need-to-know on Project Nova
It was only a matter of time, really.
It already has the phones, the apps, and a bit of, you know, other techy stuff going on.
Now Google is going to launch its own mobile phone network.
The network will pilot in the US and we’ll get more details “in the coming months”. It’s been called “Project Nova”.
Google announced at Mobile World Congress in Barcelona that this will be a “virtual network”.
Phones will flip between phone signal and Wifi, and there will be natty features like automatic reconnection when a phone line drops out. Although there will probably be even cooler features than that when it launches.
The name you need to know here is Sundar Pichai.
Pichai is Google’s senior vice-president of products and has headed up this project. He previously headed up Android and Chrome.
Pichai explained at the congress that everything Google does is about “an ecosystem approach” – i.e. building products and networks that work together.
“We have always tried to push the boundary with the innovations in hardware and software,” he said. “We want to experiment along those lines.
“We don’t intend to be a network operator at scale. We are actually working with carrier partners.
“We will announce something in the coming months.”
Watch this space.