EasyJet are relaunching their package holiday business and are aiming to double the number of people who book accommodation with their flights.
The easyJet Holidays business that was launched on Thursday are pledging to offer industry flexibility with the ease of booking across their hotel range.
Only around half a million out of the 20m passengers who fly with EasyJet currently book accommodation through the airline, who are aiming to reach 1m customer for 2020.
EasyJet Holidays chief executive Garry Wilson told the PA news agency, he said, “We really think we can come in and we can disrupt the market in holidays in the same way that we disrupted the market for flights all those years ago, and really take that innovative, pioneering spirit of easyJet for the holidays market.
“The opportunity is huge for us. At the moment we have got 20m customers [each year] who fly on an easyJet flight having bought a holiday and only half a million of those have actually bought the holiday from us.
“If we focus just on those customers, there’s 19.5m opportunities for passengers that we can sell our holidays to.”
Wilson added, “We know customers want flexibility on when and how they holiday.
“We know they want to be able to easily pick a hotel to suit their needs and we know they want a hassle-free booking process.”