Boris bounce as Brits rally round him

Boris Johnson’s favourability rating has increased sharply, with the Conservative Party’s image also showing some improvement.

By a small margin, the public now think the country is heading in the right direction. One in two Britons are yet to form a view new Labour leader Keir Starmer. Those who do express a view expect him to improve the party’s fortunes by a seven-to-one margin. 

Ipsos MORI’s new Political Pulse poll shows a significant bounce in Boris Johnson’s favourability ratings, while Keir Starmer has his work cut out for him as the new Labour leader. The new survey asked 1,069 British adults online aged 18+ between 10 ^to 13 April how favourable they are towards the main GB political parties and their leaders.

The majority of Britons (51%) now have a favourable opinion of Boris Johnson (up 17 points from early March), with three in ten (31%) saying they have an unfavourable opinion of him (down 16 points).

Kier Starmer starts his reign as party leader with a quarter (26%) saying they have a favourable opinion of the new Labour leader while one in five (21%) have an unfavourable opinion of him.

When asked if the new Labour leader will change the party for the better or worse, 43% say he will change it for the better, while 31% say he will make no difference. Just 6% think he will make the party worse.