Aldi has been named as the UK’s lowest-priced supermarket by trade magazine The Grocer, in its independent price comparison survey.
Aldi retains its unbeaten record as it returns as the ‘guest retailer’ in this week’s Grocer 33, offering the lowest price for 26 products, meaning those in London can shop at any of the supermarket’s 53 stores in the region to guarantee the lowest prices.
The Grocer analysis shows the Big Four supermarkets are £9.88 (19%) more expensive than Aldi on a basket of 33 everyday grocery items, while its most expensive rival Waitrose is £26.91 (52%) pricier.
It also found that shoppers in London are £12.90 – or 25% – worse off shopping at Tesco than at Aldi on the basket of items.
The news follows Aldi being confirmed as cheapest supermarket of the year in the UK by consumer champion Which?
Julie Ashfield, Managing Director of Buying at Aldi, said: “The cost of their weekly shop is more important than ever for many people right now, and it’s great that an independent price comparison has once again recognised that Aldi won’t be beaten on price.
“We are the lowest priced supermarket in Britain and our customers always pay less for their shop with Aldi, which is also why we were named Cheapest Supermarket of the Year by consumer champion Which?.”
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