Ahead of party conference season, a new Ipsos MORI poll of Britons aged 18+ (taken before the recent NI announcement) shows that 44% of Britons think things are heading in the wrong direction (no change from July) and 29% think things are heading in the right direction (-1 point).
The data shows a predictable party split on this measure with 48% of 2019 Conservative voters saying things are heading in the right direction compared to 64% of Labour voters saying things are heading in the wrong direction.
Favourability towards parties
Roughly equal numbers of Britons are favourable towards the two main political parties with more Britons being unfavourable than favourable for both:
- 28% favourable towards the Conservatives (+1 point from July) and 43% unfavourable (-2 points).
- 25% are favourable towards Labour (-1 point from July) and 44% are unfavourable (+2 points).
- Equal numbers of 2019 Conservative and Labour voters are favourable towards their respective parties. 59% of 2019 Conservative voters are favourable towards the Conservative Party and 60% of 2019 Labour voters are favourable towards the Labour Party.