Home Lifestyle NewsFood & Drink News Watch: Best Christmas Adverts 2018

Watch: Best Christmas Adverts 2018

by Purvai Dua
8th Nov 18 4:10 pm

Each year, retail giants set the hearts racing with innovative yet heart-melting Christmas adverts using imaginary characters like Kevin the carrot, Mischievous imp, among others. Let’s take a look at how the adverts have done so far:


A series of 20-second adverts revolve around the concept of knowing you’ve bought the ‘perfect present’ for your loved one. The adverts end with the tagline: “do a bit of you know you did good” and implies that giving gifts can be just as rewarding as receiving them.

Talking about the campaign, Richard Cristofoli, Debenhams managing director of beauty and marketing, told media: “Shoppers told us that the real joy of shopping comes from discovering the gift that you know the recipient is going to really love. We wanted to celebrate that moment.”


Kevin the Carrot is back, yet again. The cute vegetable made his first appearance with the German supermarket chain back in 2016 and has remained a special feature in the campaigns.

In this year’s 40-second-clip, we see Kevin the Carrot getting into trouble as he ventures out to deliver some carrots. His truck is left hanging off a cliff as an avalanche hits them. The advert ends with Kevin saying “help” and the words #SaveKevin appear on the screen.


Titled ‘The Christmas Fool’, the 90-second advert is a play on all the tiny annoyances that can cause unnecessary chaos in the days leading up to the Big Day.

‘Every Christmas, something goes wrong in the run-up to the big day – it’s inevitable. Our cheeky Christmas fool personifies that,’ Yan Elliott, Joint Executive Creative Director at The&Partnership London which created the ad, told media.


In a unique twist to its advert tradition, M&S this year has done an unscripted Christmas advert starring colleagues and customers from across the UK. The 60-second ad, one of the two this year, uses mouth-watering food imagery to perfectly sum up the spirit of Christmas.

Sharry Cramond, Food Marketing Director at M&S, commented: “Our customers love our food, especially at Christmas! As our customers and colleagues love our food so much, we thought we would let them tell the story in their own words. We spoke to customers and colleagues up and down the country about their favourites from our festive range, and then we simply made that the ads.”


Entitled ‘Bring Christmas Home’, Asda’s 60-second advert starts off with a snowman launching a flaming Christmas pudding into the air. A little girl is then greeted by some yetis and Santas outside her home, in a symbol of love and togetherness over the festive period.

Asda’s chief customer officer Andy Murray commented: “We really wanted to hone in on a universal feeling about Christmas that people could relate to. The one thing we all kept coming back to was the sense of excitement that comes from preparing to bring your nearest and dearest together, how crazy and chaotic it can feel, but ultimately how all the effort results in something wonderful when you bring Christmas home”.

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