Upper Crust owner sales nosedive by 76%

The owner of Upper Crust, SSP Group have said that their weekly sales have plummeted by 76%, but believes “demand for travel will return.”

Weekly sales are below levels seen for April to September 2019, and a third of outlets have reopened across, railway stations and airports despite the ongoing pandemic.

Chief executive Simon Smith said, “We have seen some improvement in passenger demand since the start of the crisis and we have reopened units swiftly and profitably in response to this, with over one third of our units now trading.

“Our model is flexible, and we will continue to align unit openings with demand, meeting the needs of our customers whilst managing operating costs and cash flow tightly.

“In the medium-term we expect to see the gradual return of passenger travel to more normalised levels.”